Alan covered a broad spectrum of ideas and observations, concentrating on how developments in technology are changing learning behaviour in schools and organisations whilst exploring concepts like on-demand and experiential learning. Great, thought provoking stuff.

We took Alan’s slides and edited them together with some of the major insights of the evening. To learn more about the groundbreaking work that Alan does, visit him at The Glasgow Group.

We’re thrilled to present Alan Kay for May’s Wisdom Event, a man with an interesting past and an even more interesting present.

Alan is the past Managing Director of Harrod & Mirlin and the past President of the Toronto Chapter of the American Marketing Association.

Presently he is a member of the Education Committee of the Canadian Marketing Association and also teaches executive development students at the Schulich School of Business. He is also the CEO of the Glasgow Group,  a solution focused Change Management Consultancy, which gives him the opportunity to not just teach but also practice what he knows.

The end of silos

Brands are created by a mixture of behaviour and culture. Today’s consumer experiences brands in a multitude of ways that have little to do with traditional marketing, from the way you answer your phone to how you conduct employment interviews.

You can’t afford to have any silos left, everything connects and everything is being shared.  Organizations need to recognize that everyone in the company is part of the branding experience.

What you’ll learn

Alan will be presenting a highly interactive session, with learning being the central focus.

• How has consumer behaviour changed in the last five years and what are the implications for brands?
• How can you profit from this change?
• An introduction to tools and techniques to make the most of this knowledge.

Who should attend?

You and someone else in your organization who does not have Brand or Marketing in their title. A receptionist, an accountant, a buyer, a sales person, the janitor or a security guard.

Where, when and tickets

Tickets are now sold out.

Location, at the fisheye homebase, 293 Augusta Avenue, May the 6th at 5:00. Alan will start off at 5:30 sharp. Refreshments will be served.

Thanks to Alan for being such a great sport, thanks to the audience for engaging in real and insightful discussion.

“Thank you for the excellent session yesterday! I appreciate the invite, and would love to be a part of future events. Alan is a superstar – his words inspired us at Small Change Fund to become audacious prototypers!”
Daniella LaGiglia Program Director – start something big with small change www.smallchangefund.org

“Last night was very thought provoking!”
Nancy Gavin, Redpath Sugar

“Thanks so much for last night, Jo-Ann. Alan is a wealth of knowledge; I loved hearing all his anecdotes, and his assessments of the powers that be.”
Marianne Gobeil, APR, Chief Executive Officer Leading Communicators Inc.

“Loved what you did tonight. So not MBA!”
Alan Kay

“Thank you for including me in last night’s event. Alan was very insightful. There is lots of impressive
gray matter between those ears. I sent him a note of thanks as well.”
Jay Sweeney

“Just a very quick e-mail to say thank you to yourself, Andreas and your team for including me in your event last Thursday. Not only was it informative, but it was also refreshingly positive!”
Judy Paton, TERHAM Management Consultants

You can download the audio of Alan’s presentation and take a look at his slides below.

Listen here

We are extremely excited to start this series off with a talk by inaugural Marketing Hall of Fame member and all round marketing guru Dr. Alan Middleton when he joins us at fisheye on Thursday March 4th. If you’re in any way connected to marketing you will want to be there, but hurry – space is limited and once tickets are gone, they’re gone.

RSVP Jo-Ann, or just comment on this post, for wine and wisdom from 5:00 until 7:00 pm. Alan kicks it off at 5:30.